A Steelers Nation of haters might have laughed when KDKA ran “Known Cheater” under a video of New England Patriots quarterback Tom Brady on January 28 th , but the station did not.
Who was behind the two-word description was fired over the newscast stunt by the Pittsburgh CBS affiliate.
Steelers fan slash station producer Mike Telek says he wanted to liven up the usual boring Super Bowl video preview : “I mean, it’s Pittsburgh, we hate the Patriots, we hate Tom Brady, so it was a little wink for fans.”
Unfortunately his bosses at KDKA didn’t see the humor in the gag and fired him, releasing this statement:
“While fans are entitled to have personal opinions, we have a journalistic responsibility to provide unbiased reporting. The graphic that appeared Monday violated our news standards. The individual who created the graphic no longer works for KDKA.”
But while the station may not have a sense of humor, turns out Patriots haters have a sense of compassion, which would explain why a GoFundMe account with a target of 10,000 dollars was quickly established for the benefit of Telek.
Telek says he plans to donate the money to charity in the name of Mr. Brady , once he lands a new job.
Source: Pittsburgh-Post Gazette